Case Study: Robert Welch streamlines B2B and DTC operations with blubolt’s Shopify Plus solution

Robert Welch streamlines B2B and DTC on Shopify Plus with blubolt

Robert Welch, a British family-run homewares company, faced inefficiencies from managing their B2B and direct-to-consumer operations on separate systems. This setup limited their ability to provide a seamless, premium online experience for their trade customers. They partnered with blubolt to consolidate both sides of their business onto a single, high-performing Shopify Plus platform.

blubolt migrated the B2B operations to Shopify Plus, implementing a sophisticated design and integrating the site with the company's ERP using Patchworks and SparkLayer. This solution provided B2B customers with 24/7 online ordering, customer-specific pricing, and streamlined account management. The results included increased customer satisfaction, more efficient and cost-effective operations, and a unified platform that supports the brand's ambitious growth plans.

Robert Welch