Case Study: Robert Welch achieves luxury eCommerce growth with blubolt

Robert Welch - Customer Case Study

blubolt worked with Robert Welch, a British family-run homewares brand, to migrate its growing online business to Shopify Plus. The challenge was to translate the brand’s heritage and in-store luxury experience into a fast, secure, scalable ecommerce platform that delivered refined product presentation, effortless browsing, and personalised service.

blubolt implemented a journey-led Shopify Plus build with streamlined design, improved product discovery, custom features such as gift-wrapping and age-restricted product validation, and integrations with Patchworks, Feefo, and Klaviyo. The new site helped Robert Welch achieve a 19% conversion rate uplift, a 26% revenue uplift, and a 13% reduction in returns, creating a strong digital flagship for long-term growth.

Robert Welch