Case Study: RIXO boosts conversion and international growth with blubolt

RIXO - Customer Case Study

RIXO, a premium womenswear brand, partnered with blubolt to upgrade its existing Shopify Plus store. The challenge was to create a more flexible, high-performing Shopify 2.0 experience that better reflected the brand’s premium identity, improved the customer journey, and supported international expansion.

blubolt delivered a refined, modular Shopify Online Store 2.0 build with enhanced merchandising, content flexibility, and integrations for features like size guidance, Nosto recommendations, Try Before You Buy, pre-orders, wishlists, and Shopify Markets. The new site helped drive a +19% conversion rate uplift, +26% revenue uplift, and a 13% reduction in returns, while also earning industry recognition from Awwwards and CSS Design Awards.

RIXO