Case Study: Adnams achieves a customer-focused, multi-purpose ecommerce and booking site with blubolt

Raising a glass to our latest launch Adnams

Adnams, the well‑known brewer, retailer and hospitality operator, engaged blubolt to redesign and launch a multi‑purpose e‑commerce site. The challenge was to translate Adnams’ illustration‑led brand into a digital experience that supported commerce (multiple product variants like bottles, multipacks and kegs), event and brewery‑tour booking, and location‑specific information for pubs and hotels — all while prioritising diverse customer journeys.

blubolt delivered a new, visually rich online store built in collaboration with Adnams’ in‑house designer, structuring product variants for intuitive shopping and integrating practical features such as tour booking and a pub/hotel locator. The site launched successfully, preserving the brand’s personality and simplifying complex user paths; while no specific KPI figures were provided, blubolt’s work produced a cohesive, user‑friendly platform intended to boost conversions and engagement.

Adnams