Case Study: Raging Bull achieves higher conversion and AOV with blubolt’s Shopify Plus replatform

Raging Bull boosts conversion 15% with blubolt

Raging Bull, a premium men's clothing brand founded on a rugby heritage, partnered with blubolt to overcome challenges presented by an outdated Shopify setup. Their ambition for scalable growth was hindered by technical debt, clunky user journeys that hurt conversion rates, and fragmented data that prevented sharp commercial decisions.

blubolt implemented a phased re-theme strategy using Shopify's Horizon theme augmented by their proprietary Volt component library. This created a fast, scalable foundation built for journey-led growth. The solution delivered a 35% increase in page views, a 12% lift in add-to-cart rate, and a 15% higher conversion rate, alongside a 5% increase in Average Order Value.

Raging Bull