Case Study: Newby Teas boosts conversion and streamlines global commerce with blubolt

Newby Teas boosts conversion 41% with blubolt

Newby Teas, a premium tea purveyor, was hindered by a resource-intensive Adobe Magento site burdened with technical debt and fragmented backend operations. This operational drag prevented their team from driving growth and limited their ability to service complex international D2C and B2B markets. They partnered with blubolt to execute a strategic migration to Shopify Plus to eradicate these inefficiencies.

blubolt designed a custom Shopify Plus storefront with a focus on mobile UX and rich product content. They engineered a localized international purchasing journey, unified complex back-office operations by automating warehouse integrations, and architected a retention-driven ecosystem with tools like Recharge and LoyaltyLion. The results included a 43% increase in add-to-cart rate and a 41% uplift in conversion rate, eradicating legacy technical debt and creating a scalable commerce engine.

Newby Teas