Case Study: Never Fully Dressed achieves faster site speed, higher conversions and global expansion with blubolt's Shopify Plus redesign

Never Fully Dressed - Customer Case Study

Never Fully Dressed, a contemporary womenswear label, asked blubolt to refresh their Shopify Plus storefront to deliver a more sophisticated look, faster performance and greater internal control. The in‑house team wanted a custom theme with increased creative freedom, a mobile‑first customer journey, improved site speed and higher conversion rates — briefed to blubolt under Development, Design and Optimisation services.

blubolt delivered a bespoke Shopify Plus theme with streamlined navigation and improved site architecture, plus integrations including Global-e for international currencies, Cloudsearch for instant search and filtering, payment options (Klarna, Clearpay, Zip), EmbedSocial and SNPT for shoppable Instagram, LiveChat and LoyaltyLion. The new site gives Never Fully Dressed faster load times, smoother browsing, more in‑house control and is positioned for global growth — driving improved site speed, conversion and average order value as a result.

Never Fully Dressed

Elly Sykes

Creative & Digital Manager