Case Study: Muc‑Off achieves mobile‑first speed, improved conversion and full in‑house control with blubolt

Muc-Off - Customer Case Study

Muc‑Off, the specialist maker of bike and motorbike cleaning, lubricating and protecting products, was already on Shopify Plus but wanted a mobile‑first, super‑sleek site to improve UX, increase conversion and average order value, and gain greater in‑house control. They engaged blubolt for design, development, optimisation and a custom Shopify theme to deliver that brief.

blubolt delivered a fresh, brand‑consistent mobile‑first Shopify Plus theme with simplified navigation, embedded “How To” videos on product pages, CloudSearch-powered fast search and filtering, and a bespoke store locator, plus admin tools so Muc‑Off can update banners, videos, images and copy without coding. The result is a faster, more flexible site that improved the customer journey, drove higher conversion and AOV, and gave Muc‑Off the agility to respond quickly to market opportunities.

Muc-Off