Case Study: Mistral achieves a personalised, growth-ready Shopify Plus store with blubolt

Mistral - Customer Case Study

Mistral, a family‑founded women’s clothing and accessories brand known for colourful in‑house prints and a friendly in‑store experience, needed a new website that could translate that personalised shopping feel online while giving the team greater control and room to grow. To achieve this, Mistral engaged blubolt to migrate from Visualsoft to Shopify Plus and deliver a refreshed design and more flexible site management.

blubolt implemented a Shopify Plus migration with a custom theme, streamlined user journeys, and bespoke features (quick add on PLPs, metafields for colour variants, custom product‑availability logic) plus integrations including CloudSearch, Smart Wishlist, Torque, Okendo, Klaviyo and Nosto. As a result, blubolt delivered a stable, adaptable platform with increased in‑house control, personalised shopping functionality and higher conversion rates, plus streamlined fulfilment and a fully optimised setup that positions Mistral for future growth.

Mistral