Case Study: Misfits achieves stronger growth with Shopify Plus by blubolt

Misfits - Customer Case Study

Misfits, a health food brand, needed a Shopify Plus website to support its rapid growth and new brand identity. Their previous site could not scale, lacked subscription and bundle functionality, and required developer help for simple updates. They partnered with blubolt to design and build a new solution that would increase recurring revenue and grant their team greater in-house control.

blubolt implemented a modern Shopify Plus site with a custom bundle builder and integrated Recharge for subscriptions. This provided a seamless customer journey and gave Misfits the tools to manage the site themselves. The results were significant, including a 242% increase in add-to-cart rate and a 39.1% reduction in bounce rate, positioning the brand for confident international growth.

Misfits

Josh Brockman

eCommerce Manager