Case Study: Lazy Oaf boosts conversions with blubolt's data-led Shopify Plus optimisation

Lazy Oaf boosts conversions by 10% with blubolt

Lazy Oaf, an independent female-owned fashion brand, partnered with ecommerce vendor blubolt to optimize their Shopify Plus store. Their challenge was a high rate of customer drop-off between adding items to the cart and completing checkout, primarily due to a lack of clarity around delivery costs and total order value.

blubolt implemented a data-led solution focused on refining the mini cart experience to make cost and delivery information more transparent. This journey-led approach, validated through A/B testing, resulted in a significant measurable impact: a 20% increase in customers beginning checkout, a 10% rise in conversions, a 15% increase in average order value, and a 3% higher add to cart rate.

Lazy Oaf