Case Study: Toby Tiger achieves a fast, joyful and effortless ecommerce experience with blubolt

Joyful online experience for time-pushed parents

Toby Tiger, the long-standing organic children's clothing brand, was held back by a sluggish website and tricky navigation that reduced the joy and speed of shopping. blubolt was brought in to modernise the ecommerce experience, working on the bluCommerce platform to better reflect Toby Tiger’s colourful brand and customer needs.

blubolt redesigned and rebuilt a clean, colourful site focused on fast, intuitive shopping — enabling customers to add items to their bag within two clicks from the homepage, using clear icons to showcase product features and providing consistent B2B and B2C experiences plus flexible homepage “buckets” for quick merchandising. The result is a noticeably more efficient, mood‑boosting shopping experience with faster conversion paths and greater agility for Toby Tiger’s seasonal updates, delivered by blubolt.

Toby Tiger