Case Study: JING Tea boosts conversion and global growth with blubolt’s Shopify Plus solution

JING Tea - Customer Case Study

JING Tea, a purveyor of high-quality single-origin teas, needed to modernize its ecommerce capabilities to support ambitious growth. Their complex Magento setup was restrictive, limiting agility and slowing updates. They partnered with ecommerce agency blubolt to migrate to Shopify Plus, seeking a more flexible platform to enhance storytelling, streamline international operations, and introduce new subscription options.

blubolt delivered a bespoke Shopify Plus experience that embodied the JING brand's luxury, featuring immersive storytelling and integrated tools like Recharge for subscriptions. The seamless migration resolved key user experience issues and consolidated multiple international stores. The results included a 25% increase in conversion rate, heightened customer engagement with more page views and add-to-cart activity, and clearer visibility into the customer journey for data-driven growth.

JING Tea