Case Study: Jasmine Silk boosts page views, conversions, and AOV with blubolt’s Shopify Plus migration

Jasmine Silk boosts conversions 20% with blubolt

Jasmine Silk, a retailer of luxury silk bedding and apparel, partnered with ecommerce vendor blubolt to address challenges with their complex Magento platform. They sought to migrate to a more scalable solution that would enhance the customer experience, improve site performance, and support future growth, all while preserving their SEO value ahead of a peak season launch.

blubolt executed a comprehensive migration to Shopify Plus, which included a customer journey-led redesign and a meticulous technical SEO strategy to safeguard over 3,000 URLs. The new site features a premium design that reflects the brand's quality and integrates key apps for improved functionality. The results were significant, yielding a 20% increase in page views, a 20% increase in conversions, and a 35% increase in average order value.

Jasmine Silk