Case Study: Illumicrate boosts subscription growth with blubolt's Shopify Plus migration

Illumicrate - Customer Case Study

Illumicrate, a subscription box service for books and merchandise, faced challenges with its complex headless setup on BigCommerce, including high operating costs and a rigid subscription model. They partnered with blubolt to migrate to Shopify Plus, aiming to reduce technical debt, streamline operations like waitlist management, and create a more flexible and scalable ecommerce platform.

blubolt managed the full migration to Shopify Plus, implementing a bespoke design and leveraging Shopify's native subscription capabilities through Recharge. The solution included a new US expansion store, enhanced SEO and analytics tracking, and automated key processes. The results were significant, with subscription revenue increasing by 196.8% and orders growing by 144.73%, alongside a 20% conversion rate boost during a major launch, positioning Illumicrate for scalable international growth.

Illumicrate