Case Study: Dogg Scooters achieves scalable growth and a better rider journey with blubolt

Dogg Scooters - Customer Case Study

Dogg Scooters, a UK-based premium scooter retailer, faced the challenge of scaling its digital operations for its parent company, Greenover Sports. They needed a multi-store solution on Shopify Plus that would allow each of their distinct brands to maintain a unique identity while being efficient to manage. Their specific requirements included greater in-house control and a fully custom interactive scooter builder to handle complex product rules and compatibility logic.

The vendor blubolt implemented a multi-brand architecture using a single master theme deployed across multiple stores, providing both consistency and unique branding. They built a flexible, content-rich Shopify Plus site and a custom React-based scooter builder to streamline the complex purchasing journey. This solution led to significant growth for Dogg Scooters, including an 85% increase in mobile revenue, a 37% increase in total revenue, and a 7% increase in average order value.

Dogg Scooters