Case Study: Chelsea Peers boosts revenue and conversion with blubolt’s Shopify Plus redesign

Chelsea Peers - Customer Case Study

Chelsea Peers, a vibrant loungewear brand, worked with vendor blubolt to elevate its online presence. The challenge was to evolve their Shopify Plus store to reflect a more mature brand identity while improving site flexibility, integrating new tech partners, and enhancing speed and international capabilities.

blubolt delivered a sophisticated yet playful redesign based on Shopify's Online Store 2.0, providing the client greater in-house control. They implemented deep integrations with partners like Nosto and Klaviyo to create a smarter, journey-led customer experience. The results were significant, driving a 200% year-on-year revenue growth and increasing the conversion rate to 3%.

Chelsea Peers

Teresa Ktistaki

Senior eCommerce Manager