Case Study: BushWear boosts conversion and revenue per session with blubolt

BushWear Hitting Target With +13% Conversions & +23% Revenue

BushWear, the UK’s leading outdoor clothing and footwear brand, partnered with blubolt for a Shopify Plus build focused on data and performance. The challenge was converting high-intent Google Shopping traffic, much of which landed directly on product pages from new visitors who hadn’t yet built trust with the brand, while also increasing revenue per visitor.

blubolt used a journey-led growth approach to research user intent, rewrite PDP copy around BushWear’s strongest USPs, and build a more reassuring product page experience based on reviews, surveys, and PPC testing. In a 16-day A/B test, the new USP-led PDPs delivered a 13% uplift in conversion rate and a 23% uplift in per-session value for paid traffic, showing a clear impact on both conversion and revenue.

BushWear