Case Study: Bella Freud achieves a fast, flexible Shopify Plus store and greater in-house control with blubolt

Bella Freud From Magento to Shopify Plus

Bella Freud, the British fashion label known for its 70s-inspired knitwear and signature "word" pieces, needed to move off a bug‑ridden Magento platform to a more stable, scalable system that allowed greater in‑house control and faster creative iteration. They engaged blubolt to migrate and rebuild their storefront on Shopify Plus.

blubolt delivered a bespoke Shopify Plus theme with dynamic, interactive design and standardized templates (including a custom Gifting category) that let the Bella Freud team update content quickly and reproduce their in‑store experience online. The build also integrated Boost Commerce filters, Klaviyo email marketing and Smart Wishlist functionality—resulting in a faster, more reliable site with improved flexibility, scalability and creative control for Bella Freud.

Bella Freud