Case Study: Bella Freud achieves scalable, creative growth with blubolt and Shopify Plus

Bella Freud - Customer Case Study

Bella Freud, an international fashion brand known for its distinctive knitwear, faced challenges with its rigid Magento platform, which limited creative control and scalability. The brand needed a new ecommerce solution to support rapid growth and empower its in-house team with greater flexibility. They partnered with blubolt to migrate to a more agile platform.

blubolt successfully migrated Bella Freud to Shopify Plus, creating a tailored site that enhanced creative freedom with flexible content sections and custom features like instant returns. The new site delivered significant results, including an 85% increase in mobile revenue, a 37% increase in total revenue, and a 20% uplift in conversions, empowering the brand to scale with confidence.

Bella Freud

Joseph O’Donnell

Marketing Manager