Case Study: Bella Freud achieves 20% higher conversions with blubolt and Shopify Plus

Bella Freud boosts conversions 20% with blubolt

Bella Freud, an internationally renowned fashion brand, needed to migrate from its restrictive Magento platform to one that could support rapid growth without compromising stability or creative freedom. They partnered with blubolt to find a solution that would allow their in-house team to easily update content and deliver a website experience as distinctive as the brand itself.

blubolt migrated Bella Freud to Shopify Plus, rebuilding their digital home with a design that captures the brand's playful spirit through interactive features and flexible sections. This solution unlocked significant growth, driving a 20% increase in conversions, a 13% rise in new users, and a 44% boost in average order value. The partnership also included ongoing innovations like instant returns, which reduced customer service tickets and successfully turned refunds into repeat purchases.

Bella Freud