Case Study: Ann’s Cottage boosts conversion and AOV with blubolt’s Shopify Plus migration

Ann’s Cottage - Customer Case Study

Ann’s Cottage, a retailer of surf and lifestyle products, found its previous ecommerce platform, IRP, was limiting its growth and flexibility. They needed a modern digital experience that reflected their heritage, gave their team more autonomy, and reduced their total cost of ownership. To address this, they partnered with blubolt to migrate to Shopify Plus.

blubolt delivered a comprehensive Shopify Plus solution, featuring a redesigned website with immersive content, a custom wetsuit finder quiz, and seamless integrations for sizing and operations. This approach resulted in a 20% uplift in conversion rate, a 10% increase in average order value, and reduced costs, empowering Ann’s Cottage with a platform for long-term, customer-centred growth.

Ann’s Cottage

Luke Fox

Director of eCommerce