Case Study: Alexa Chung achieves rapid Magento-to-Shopify Plus migration, greater control and a bespoke new site with blubolt

Alexa Chung - Customer Case Study

Alexa Chung, the namesake fashion brand founded in 2017, needed to scale faster and gain more in‑house control of its ecommerce as it moved from Magento 2. The team engaged blubolt (services: Development, Design, Optimisation, Bluprint for Success) to migrate the site to Shopify Plus and deliver a fresh custom theme that better reflected the brand’s distinctive aesthetic.

blubolt completed the Magento-to-Shopify Plus migration in just over two months, on time and in budget, building a stable, scalable Shopify Plus foundation with a bespoke theme and streamlined navigation. The project also integrated Smart Wishlist, Klaviyo and Shogun, giving Alexa Chung greater agility, improved UX and a platform poised for growth heading into peak trading.

Alexa Chung

Marcus Black

Chief Executive Officer