Case Study: Adnams drives engagement and growth with blubolt's Shopify Plus solution

Adnams Southwold Brews Up A Storm on Shopify Plus

Adnams, the 150-year-old independent brewer, distiller, retailer, and hospitality brand, wanted a website that better reflected its heritage and rebrand while delivering a modern user experience. Working with blubolt on Shopify Plus, the company needed a cohesive brand hub that could unify ecommerce, subscriptions, loyalty, retail, events, experiences, and hospitality in one flexible platform.

blubolt built a distinctive Shopify Plus site using Online Store 2.0, creating a premium, highly configurable theme with “sections everywhere” flexibility and strong in-house control. The new multi-channel hub improved discovery and engagement, helping drive a 204% increase in sessions and an 18.3% reduction in bounce rate, while also supporting features like Boost Commerce search, Okendo reviews, Pennies donations, DotDigital integration, and click-and-collect functionality.

Adnams