Case Study: Abbott Lyon achieves personalised, frictionless shopping on Shopify Plus with blubolt

Abbott Lyon - Customer Case Study

Abbott Lyon, a luxury jewellery brand, partnered with blubolt to evolve its existing Shopify Plus store. The challenge was to deliver more flexibility, scalability, and personalisation, while also creating an engaging way for customers to visualise bespoke jewellery in real time without adding friction to the shopping journey.

blubolt redesigned the site with a sleek “affordable luxury” theme, rebuilt product pages using Shopify Online Store 2.0, and developed a custom jewellery visualiser for live 2D previews and instant configuration changes. The result was a more confident, frictionless shopping experience with greater in-house control, stronger personalisation, and a site that better reflects Abbott Lyon’s brand and supports ongoing growth.

Abbott Lyon