Case Study: Sahara achieves a scalable, high‑converting luxury e‑commerce experience with blubolt

A unique aesthetic with a personalised shopping experience

Sahara is a contemporary fashion brand known for timeless designs and luxurious natural fabrics. Facing cost and instability with their legacy Magento 1 site, Sahara engaged blubolt for Development, Design, Optimisation and their bluprint For Success to migrate to bluCommerce and deliver a fast, secure, stable platform that could scale quickly while preserving the high-quality in‑store customer experience.

blubolt implemented a streamlined, magazine‑style design with impactful imagery, considered typography and white space, and rebuilt the site structure to replicate in‑store browsing. Using bluCommerce’s sophisticated search, clear navigation, an easy checkout and a “style with” cross‑selling feature, blubolt delivered a highly converting, stable site that can handle high volumes and support Sahara’s ambitious growth plans.

Sahara