Case Study: Hush achieves 57% revenue growth and 60% AOV increase with blubolt

57% increase in revenue with user-centred approach

Hush, a UK fashion and retail brand running on blubolt’s bluCommerce platform, needed to scale traffic, orders and revenue through continuous site optimisation without the disruption of a full rebuild. They engaged blubolt to take a close, data‑led and iterative approach to improving the online customer experience.

blubolt delivered pragmatic, small‑change releases and A/B testing—enhancing features like the Wishlist (Quickview visibility and add‑from‑home), mini‑cart UX and product recommendations—while avoiding a complete rebuild. As a result of blubolt’s work since the 2018 redesign Hush achieved a 60% increase in AOV, a 46% decrease in basket abandonment and a 57% increase in revenue, with ongoing optimisation support continuing.

Hush