Case Study: LINLEY achieves 52% more transactions and 59% higher conversion with blubolt on Shopify Plus

54% increase in transactions with shopify plus

LINLEY, the luxury British furniture and homewares brand founded by David Linley, faced the imminent end-of-life of Magento 1 and needed a smooth migration to Shopify Plus to gain greater stability, scalability, flexibility and in-house control. They engaged blubolt for development and design to deliver a future-proof ecommerce platform that preserves LINLEY’s bespoke brand identity.

blubolt migrated LINLEY to Shopify Plus, faithfully translating the brand look and feel and integrating Shogun for custom page building, Boost Commerce for product filtering and search, Smart Wishlists, and Klaviyo for email marketing to reduce admin and lower operational costs. The new Shopify Plus site delivered strong early results: +52% transactions, +59% conversion rate, and +40% average order value in the first month, positioning LINLEY to continue optimising and growing.

LINLEY