Case Study: Seasalt Cornwall achieves 36% revenue increase with blubolt's bluCommerce

39% increase in transactions for award-winning site

Seasalt Cornwall, a well-known fashion and lifestyle brand, asked blubolt to translate its sense of Cornish adventure into a seamless digital experience that complemented its bricks‑and‑mortar stores. Using blubolt’s bluCommerce platform, the challenge was to deliver a cohesive omnichannel journey that matched the in‑store experience and supported high customer engagement.

blubolt implemented omnichannel features including on‑site customizable gift cards, advanced warehouse integration with AX to enable Click & Collect, and live stock visibility across the site. The work drove measurable uplift — during Christmas & Cyber Weekend 2018 Seasalt saw a 36% increase in revenue, 39% increase in transactions and 35% increase in product adds — and helped Seasalt rank second in the UK for online shopping experiences in 2018.

Seasalt Cornwall

Paul Hayes

Chief Executive Officer