Case Study: Frugi achieves +88% conversions, +300% transactions and +307% revenue with blubolt's bluCommerce VIP solution

300% transaction increase since mobile launch

Frugi, a colourful organic children’s clothing brand built around fun, family and loyalty, needed an online experience that encouraged repeat purchasing and could preempt customer needs. To modernise their ecommerce and support global selling, they worked with blubolt using the bluCommerce platform to align the site with Frugi’s research-driven purchasing behaviour and brand values.

blubolt implemented VIP subscription functionality, targeted upsells and features to drive repeat purchases during key sale periods, plus a mobile-optimised launch and global selling capabilities. The blubolt solution delivered clear business impact: since the mobile launch on 20 June 2017 Frugi saw an 88% increase in conversion, a 300% increase in transactions and a 307% increase in revenue.

Frugi