Case Study: Adnams achieves a stronger brand hub and higher engagement with blubolt Shopify Plus

25% boost to conversion for leading UK brewery

Adnams Southwold, the long-established brewer, distiller, retailer, and hospitality brand, needed a Shopify Plus website that captured its heritage and rebrand while acting as a cohesive multi-channel hub for ecommerce, subscriptions, loyalty, events, accommodation, and trade. The challenge was to unify these touchpoints into a modern experience that also gave the team more control to manage and evolve the site in-house.

blubolt delivered a distinctive Shopify Plus build using Online Store 2.0, creating a flexible, premium theme with extensive section-based customization and integrated tools such as Boost Commerce search, Okendo reviews, Pennies donations, and DotDigital email. The new Adnams site became a true brand hub, increasing sessions by 204% and reducing bounce rate by 18.3%, while also improving productivity and enabling new features like click and collect.

Adnams