Case Study: Garden Trading achieves 12% conversion uplift and improved engagement with blubolt's bluCommerce

20% decrease in bounce rate for brand-led retailer

Garden Trading, a homeware and lifestyle retailer, needed an online experience that reflected its curated, high‑quality brand storytelling while remaining intuitive and easy to use. They engaged blubolt to redesign their ecommerce site using blubolt’s bluCommerce platform to create a photography‑led, editorial shopping experience that communicates style and craft.

blubolt delivered a bespoke, storytelling‑first site with powerful search and relevant results that encourage exploration while respecting user intent. Since moving to bluCommerce in June 2018, Garden Trading has seen a 20% decrease in bounce rate, a 10% increase in session duration and a 12% increase in conversion—clear, measurable impact from blubolt’s solution.

Garden Trading