Case Study: Yves Rocher achieves 17.5x more recommendation clicks with Bloomreach

Yves Rocher Upgrades Personalization With Bloomreach’s Real-Time Product Recommendation

Yves Rocher, a global cosmetics and beauty brand and Bloomreach customer since 2019, wanted to improve product personalization for both returning shoppers and first-time visitors. The company needed a better way to deliver highly relevant recommendations instead of generic top-seller suggestions, and turned to Bloomreach’s Loomi AI and Web Personalization capabilities to support that goal.

Bloomreach implemented Loomi AI-powered real-time product recommendations that create and update anonymous user profiles from first-party data, then carry those preferences forward when visitors register. With Bloomreach, Yves Rocher now delivers personalized experiences in real time, achieving 17.5x more clicks on recommended items within one minute and 11x higher purchase rates versus top-seller recommendations.

Yves Rocher

Jakub Miklik

Digital & Data Director CEE