Case Study: Yeo Valley Organic achieves 2x purchase activity with Bloomreach

Yeo Valley Organic Increases Purchase Activity 2x With Bloomreach and Antavo

Yeo Valley Organic, Britain’s largest organic brand, wanted to strengthen customer loyalty beyond the supermarket shelf and better reward shoppers who choose organic products. Its existing loyalty approach wasn’t driving enough engagement or business impact, so it turned to Bloomreach to help create a more personalized digital loyalty experience.

Bloomreach, using its intelligent personalization platform and Loomi AI alongside Antavo, helped transform Yeokens into a unified, gamified community platform with QR-code-based participation, rewards, challenges, and farm experiences. The new program delivered a 2x increase in purchase activity among active loyalty members, a 3x ROI, and a 51% increase in redemption behavior.

Yeo Valley Organic

Rebecca Hehir

Head of Communications