Case Study: Woolacombe Bay Holiday Parks achieves 2x conversions with Bloomreach

Woolacombe Bay Holiday Parks Drives 2x Conversions With Bloomreach

Woolacombe Bay Holiday Parks, a family-owned caravan and camping provider in North Devon, needed a way to deliver highly personalized marketing across its guest base, from budget campers to luxury lodge holidaymakers. The company turned to Bloomreach and its engagement, segmentation, and omnichannel marketing tools to better identify audiences, tailor messaging, and manage bookings at scale with a lean team.

Bloomreach implemented real-time customer profiles, precise audience segmentation, recommendations, and automated omnichannel campaigns across email, SMS, onsite, and direct mail. The results included a 2x uplift in purchase anniversary conversions, a 23.96% conversion rate on omnichannel abandon-browse campaigns, and £270k in revenue from automated abandoned cart direct mail campaigns, showing how Bloomreach helped increase relevance and drive measurable booking performance.

Woolacombe Bay Holiday Parks

Kevin Darvill

Sales & Marketing Director