Case Study: WildTangent Achieves 9x Higher Voucher Redemption with Bloomreach

WildTangent boosts voucher redemption from 5% to 47% with Bloomreach

WildTangent, an American gaming company and Bloomreach customer, sought to give away multiple free PC games to its audience in 2020. The challenge was executing this "six free games" campaign effectively to drive engagement and redemption using Bloomreach's marketing automation platform.

Using Bloomreach's Loomi AI features including vouchers, email personalization, and scenarios, WildTangent built a streamlined campaign that delivered multiple game codes. This solution dramatically increased the voucher code redemption rate from 5% to 47%, an over nine-fold improvement, demonstrating the campaign's massive success.

WildTangent