Case Study: Wickes boosts conversion and revenue per visit with Bloomreach

Wickes reduces failed searches by 76% with Bloomreach

Wickes, a UK-based home improvement retailer, faced the challenge of meeting evolving customer expectations for its online search. As shoppers used more complex, technical, and long-tail queries for project planning, their existing search struggled with relevance and required extensive manual optimization. Partnering with Bloomreach, Wickes sought to implement an AI-driven solution to better interpret user intent and capture high-intent demand.

By implementing Bloomreach's search+ product powered by Loomi, Wickes introduced autonomous search functionality. This solution used AI to understand complex queries and automated the optimization of search results. The implementation led to a 76% reduction in failed searches, a 3% uplift in conversion rate, and a 4% increase in revenue per visit, significantly improving the customer journey and monetization of site traffic.

Wickes