Case Study: Sanquin achieves faster donor sign-ups and a future-proof, flexible CMS with Bloomreach

Why Sanquin selected a future proof, flexible CMS

Sanquin, the Netherlands’ blood donation service, set out to become a digital-first organization to increase donor registrations and make internal and external communications more efficient. The main challenge was offering a fast, user‑friendly online sign-up and seamless onboarding while keeping sensitive donor data secure and remaining adaptable to future needs.

Sanquin selected Bloomreach Experience Manager for its flexibility and quick integration, mapped clear customer journeys, and moved the website to the cloud while keeping donor data on premise. The site went live in under five months, delivered faster page loads and positive donor feedback, and provided a stable, future‑proof foundation for building new applications and extending the digital strategy to B2B.

Sanquin

Abe van Giffen

Product Owner and Digital Media Coordinator