Case Study: Whisker achieves higher conversions and revenue with Bloomreach

Whisker Optimizes Customer Journeys With Bloomreach’s Multivariate Testing and Experiments

Whisker, a leader in connected pet care and the creator of the first automated, self-cleaning litter box, needed a way to deliver a consistent marketing message across the customer journey. Its data was siloed across channels, making it difficult to create a single customer view and guide shoppers from awareness to purchase. Bloomreach helped Whisker address this challenge with its agentic personalization platform, Loomi AI, along with email marketing and experimentation tools.

Bloomreach implemented AI-powered email campaigns and on-site A/B and multivariate testing to keep messaging persistent from email through the website experience. The results were strong: Whisker saw a 107% lift in conversion rate for test variants, a 112% increase in revenue per user, and a 64% rise in total sales through email over a year. Bloomreach also helped Whisker drive an 80% lift in revenue from abandoned cart messages and a 77% increase in product reviews.

Whisker

Auri Pope

Lifecycle Marketing Lead