Case Study: Weird Fish achieves 82% increase in Facebook Ads revenue with Bloomreach Engagement

Weird Fish Increases Facebook Ads Revenue by 82% with Facebook Conversions API

Weird Fish, a UK fashion retailer founded in 1993 known for well-priced, distinctive clothing, faced a major challenge when changes to third‑party tracking in browsers like Safari and Firefox threatened the reliability of Facebook pixel tracking and put ad-driven revenue at risk.

By implementing Bloomreach Engagement’s Facebook Conversions API to send events server‑side and regain control over what data is shared with Facebook, Weird Fish improved ad optimization and saw an 82% increase in Facebook Ads revenue, a 17% increase in impressions and a 3% increase in reach over a four‑month comparison period.

Weird Fish

Steve Hammond

Head of E-commerce