Case Study: VR achieves higher email engagement and revenue with Bloomreach

VR’s Success With Email Marketing and Bloomreach Engagement Helps Optimize the Customer Experience

VR, Finland’s government-owned passenger railway operator, wanted to become more data-driven and improve digital customer engagement, especially as about 90% of ticket sales happen through self-service channels. To better personalize communications and keep its brand top of mind, VR turned to Bloomreach and its Loomi AI platform for email marketing and audience segmentation.

With Bloomreach’s Loomi AI, VR was able to create personalized email campaigns using real-time customer data without relying on IT or data teams. The result was a 20% increase in email open rates and a 30% increase in revenue from customers receiving email communications, helping VR boost efficiency, engagement, and customer lifetime value.

VR

Ilona Pirhonen

Head of Digital Sales and Customer Engagement