Case Study: Voyo Croatia achieves 500% initial ROI with Bloomreach Engagement

Voyo Croatia Gets 500% Initial ROI on Bloomreach Engagement

Voyo Croatia, a streaming and subscription service, needed to improve customer engagement and recover churn after switching from its previous provider. The company turned to Bloomreach’s Engagement platform, using Bloomreach’s Loomi AI to deliver real-time personalization and marketing automation across channels for its subscriber base.

Bloomreach, with support from Webscale, helped Voyo Croatia implement Loomi AI in just one month and launch email warm-up, win-back, and survey campaigns. The results were strong: Voyo Croatia reported a 500% initial ROI on the first 4 million emails sent, grew its active customer base to over 100,000 in six months, and generated responses from about 30,000 customers during email warm-up.

Voyo Croatia

Hrvoje Odak

Head of CRM and Customer Experience, Call Centre Manager