Case Study: Veke boosts automated campaign revenue by 58% with Bloomreach

Veke Increases Automated Campaign Revenue by 58% With Behavior-Based Marketing Automation

Veke, one of Finland’s fastest-growing online furniture retailers, wanted to grow its newsletter program and automate marketing, but its old platform couldn’t support deeper customer segmentation, personalization, or efficient workflows. The company needed better insight into customer behavior and a more scalable way to send relevant messages across its ecommerce and store channels.

Bloomreach implemented Loomi AI and Email Marketing to unify analytics, A/B testing, CRM, personalization, and automated customer journeys in one platform. Veke used behavior-based automations for welcome, cart abandonment, cross-sell, and reactivation campaigns, leading to a 58% increase in automated campaign revenue, a 32% rise in newsletter revenue, and an 84% jump in website traffic year over year.

Veke

Matti-Jussi Ketonen

Marketing Automation Specialist