Case Study: Travelpass Group builds customer loyalty with Bloomreach

TravelPass Group boosts peak-season email open rates 3x with Bloomreach

Travelpass Group, a travel company operating multiple brands, faced the challenge of transforming transactional relationships with high-intent travelers into lasting customer connections as their portfolio grew and acquisition costs rose. They partnered with Bloomreach, using its Loomi AI platform, to nurture customer loyalty and turn one-time bookers into long-term members.

Bloomreach implemented a solution using personalized, behavior-driven experiences. This included creating targeted campaigns around sports partnerships to drive membership sign-ups and refining peak-season email strategies with A/B testing. The results were significant, with Bloomreach helping Travelpass Group attribute nearly 6,000 new members to partner activations, achieve a 3x increase in email open rates, and generate 13x more bookings from peak season emails.

TravelPass Group