Case Study: Topdanmark achieves flexible content management and instant publishing with Bloomreach

Topdanmark migrates 500 URLs in 13 two-week sprints with Bloomreach

Topdanmark, Denmark's second largest insurance company, faced challenges with cumbersome legacy systems that made it difficult to quickly create custom customer elements and share content across its brands. They needed a flexible solution to put customer focus at the center of their online experience, which led them to partner with Bloomreach and its content management solution powered by Loomi AI.

Bloomreach provided a fast and flexible CMS, enabling Topdanmark to migrate 500 URLs in just 13 two-week sprints. The solution gave marketers the freedom to add new variables and publish content instantly across all sites from a single document, eliminating a previously cumbersome copy-paste process. This future-proof platform provided Topdanmark with a foundation for its cross-channel relevance strategy and a competitive advantage in the digital space.

Topdanmark