Case Study: Tilly's achieves 20% lift in organic search traffic and 16% lift in mobile RPV with Bloomreach

Tilly's powers their product discovery experience with BloomReach

Tilly’s is a leading specialty retailer in the action-sports space, selling clothing, shoes and accessories to a search-savvy, mobile-first audience. The company relied heavily on paid search but had not prioritized organic search growth and found its newly redesigned mobile site didn’t deliver the discovery experience shoppers needed—yet it had limited headcount to fix these issues.

Tilly’s implemented BloomReach Organic Search and SNAP for Mobile—quick, low-effort integrations that improved discoverability and the mobile shopping experience. The partnership delivered a 20% lift in organic search traffic, a 16% increase in mobile RPV, 11% higher conversions on mobile versus other devices, plus higher AOV and overall engagement.

Tillys

Chris Brown

Senior Mechandise Manager