Case Study: thortful achieves 20% CRM revenue growth with Bloomreach

thortful Boosts CRM Revenue by 20% With Occasion-Led Personalization

Thortful, a UK-based online greeting card marketplace, wanted to reverse declining purchase frequency and improve timing and relevance in a highly seasonal, occasion-driven business. Working with Bloomreach and its Bloomreach Engagement platform, Thortful needed a way to personalize CRM marketing without adding new technology, while also handling sensitive occasions and encouraging repeat purchases.

Bloomreach helped Thortful use zero-party data, real-time behavior, and AI-driven orchestration to power reminders, preference-led personalization, and a loyalty stamp card campaign. The results included a 20% increase in CRM-attributed revenue, 20% of sales driven by the Reminders Program, 10 million zero-party data points collected and activated, and a 16% lift in customer value from the loyalty test group.

Thortful

Alfie Calas

Head of CRM