Case Study: The Thinking Traveller achieves 33% increase in booking enquiries with Bloomreach Web Optimization Tools

The Thinking Traveller Uses Bloomreach Web Optimization Tools To Increase Booking Enquiries +33%

The Thinking Traveller, a villa rental specialist, faced a collapse in bookings when the COVID‑19 pandemic halted travel and needed ways to re‑engage customers and keep its website generating enquiries. With limited development resources, the company looked to improve the customer experience through targeted testing rather than rolling out unproven features.

Using Bloomreach’s web optimization and A/B testing tools (hosted on GCP), The Thinking Traveller ran experiments with a “shortlist guidance card” that explained how to submit top villa choices. After a 10‑day test the variant that saw the guidance card delivered a 33% uplift in submitted enquiries versus the control group, producing a significant increase in leads for the sales funnel.

The Thinking Traveller

Dale Bray

Digital Marketing Manager