Case Study: The AA doubles revenue with Bloomreach

The AA Replaces Legacy Tech and Doubles Revenue With Bloomreach Engagement

The AA, the UK’s largest motoring organization, needed a faster way to run acquisition campaigns and test omnichannel strategies for its breakdown, insurance, and other driving services. Its legacy marketing tools created slow data processing, long campaign cycles, and limited optimization capabilities, making it difficult to hit ambitious new-customer goals. Bloomreach’s Loomi AI platform was brought in to address these challenges.

Bloomreach implemented Loomi AI to automate marketing operations, cut data latency to next-day processing, speed up campaign execution, and simplify omnichannel testing and reporting. The results were strong: direct marketing road acquisition revenue doubled, sales rose 146%, and open rates for road and insurance communications increased by 11 percentage points, while The AA also gained faster insights and easier campaign optimization.

The AA

Alasdair Wheeler

Head of CRM Data and Delivery