Case Study: The AA doubles revenue with Bloomreach

The AA doubles revenue and lifts sales 146% with Bloomreach

The AA, the UK's largest motoring organization, faced significant challenges with its previous marketing technology. Slow data processing, lengthy campaign execution, and an inability to test omnichannel strategies hindered their customer acquisition goals. To address this, they partnered with Bloomreach and its Loomi AI platform.

Implementing Bloomreach's agentic personalization platform provided next-day data latency and lightning-fast campaign execution. This allowed The AA to test and optimize multi-channel strategies efficiently. The results were substantial: direct marketing road acquisition revenue doubled, sales increased by 146%, and email open rates rose by an average of 11 percentage points, demonstrating the measurable impact of the Bloomreach solution.

The AA